Do you seek extraordinary results in your business?
Do you seek a positive connection with your clients and staff that translates into increased sales, profitability and staff retention?
Dragonfly Transformations specializes in assisting businesses - large or small – to achieve extraordinary results by resolving the workplace or sales related anxieties that impact business performance, client relationships and bottom line outcomes.
Irene Rudan is the founder of Dragonfly Transformations, and a Business Therapist who specializes in working with individuals within a business. She knows many client anxieties can be resolved in one to two 60 minute sessions as change doesn’t always need years of processing, therapizing, reflecting or analysing.
Our clients
Our clients are businesses who:
♦ Want to increase profitability
♦ Are committed to increasing effectiveness
♦ Aim to retain staff
♦ Want to increase Sales
♦ Want to see results quickly
♦ Are prepared to invest in their staff
Our Services
We offer two types of specialized services:
♦ Resolving workplace, sales related or repetitive emotional anxieties that are holding your business back in one to two 60 minute sessions, and
♦ Delivery of a tailored 1 or 2 day programme that addresses the missing link in sales.
You will find that Irene Rudan offers some unique skills, insights and approaches as there are not too many therapists with a successful career in sales and sales management.
Irene Rudan has over 25 years of successful sales and sales management experience in the IT and Pharmaceutical sector. During that time she began to use her therapeutic skills to deal with clients’ resistance to change, and used those skills inconjunction with a traditional sales approach.
As a result of her success with these techniques, she developed “The Missing Link in Sales” which is designed to make every sale call more powerful, targeted and successful.
From 1993 Irene began to work with individuals on a private one-to-one basis, or work with groups of individuals who attended her various workshops and seminars. She now has over 10 years therapeutic experience assisting individuals deal with change and transform elements of their lives. Today Irene uses those therapeutic skills as a business therapist and specializes in working with individuals within a business to overcome sales performance anxieties, workplace anxieties and phobias which affect performance, morale and profitability. Unlike traditional psychological services which rely on an extensive number of sessions to achieve a result, Irene delivers a synergy of techniques which are designed for fast and efficient outcomes. Most client anxieties can be resolved in one to two 60 minute sessions.
Irene’s training includes a Master of Applied Science, majoring in Critical Perspectives of Psychological Practice (UWS, 1998), and a hands-on and real world experience with Neuro-Linguistic Kinesiology, NLP and more.
Call 1300 120 770 to secure your appointment
Some of Irene’s Credentials
Masters of Applied Science majoring in Critical Perspectives of Psychological Practice (UWS, 1999)
Neuro-Linguistic Kiniesologist (2010)
Touch for Health (2011)
Neuro-Linguistic Kiniesologist (2010)
Touch for Health (2011)
NLP Practitioner (2008)
NLP Master (2012)
NLP Trainer (2012)
Success Coach (2007)
Life & Business Coach (Cert 4) (2010)
Ericksonian Hypnosis Cert (1994)
Quit Cigarettes in 60 Minutes (2008)
Virtual Gastric Banding (2012)
Certified Firewalk Leader (1993)

